About Our Product
Based out of the globally-known, culturally-rich town of Gwalior. As an Ayurvedic Lifestyle Brand and Wellness Community, shopow’s goal has always been to bring together a community of individuals who are as passionate about Ayurveda and natural living as us. Established as a family-run business in 2006, over 6 years ago, today it is a thriving community of more than 1,00,000+ ayurvedic enthusiasts growing internationally.
Literally translating to the ‘Elixir of Life’, shopow’s journey has been nothing short of inspiring. What began as a fascination towards Ayurveda, spirituality and the journey of knowing and healing the self through nature, shopow’s founders soon found themselves immersed deeply in the world of ancient sciences. It began with collecting books and texts. Slowly and gradually, through intensive research and understanding of the Ayurvedic texts, things began to unfold.
Health is Beauty
The human body is so much more than just limbs and bones. In fact, according to the principles of Ayurveda, there lies a whole universe within the human body. Our health is based on four pillars – physical, mental, emotional and spiritual. And the equilibrium of all is a pathway to achieve enlightenment. Hence, we strongly believe in and endorse the idea – Health is Beauty. Having learned the significance of the healing powers of nature and the positive vibrations that surround us, we have realized that beauty lies in good health.
Shopow Recipes have been developed by modifying the ancient wisdom in the Vedas and age-old texts to suit the needs of the modern lifestyle. Today, Shopow boasts a rich, distinguished and continually expanding range of over 115 products! From delicate skin-care to hair-care to Ayurvedic malts and gourmet drinks and consumables – with each recipe, we curate experiences that make you feel closer to yourself.
Process of creation
All the ingredients we use are handpicked and carefully preserved. Later they are subjected to rigorous qualitative tests before they are purified and used for subsequent recipes. The process of creation of each recipe is largely extensive and begins with the thorough cleansing of each ingredient. The ingredients are washed and dried and then cooked for as long it as takes to maximize their benefits. Immense care is practiced throughout the whole process and all Shopow Recipes are made by hand to ensure human connection. We firmly believe that the potency that comes from making each formulation by hand can never be replicated by machines.
Scientific testing & quality assurance
Recognizing the importance of scientific testing and analysis, Shopow’s Factory has been built with Quality Assurance and Testing Laboratories with requisite equipment and modules. All our recipes are thoroughly tested and are 100% Ayurvedic with absolutely no side effects. Long before Shopow converted into an Ayurvedic Lifestyle Brand and Wellness Community from a local business, our recipes have been highly recommended and prescribed by Ayurveda doctors and healers as part of their treatment. With the finest herbs and most potent of spices, our formulations are immensely therapeutic and eliminate the possibility of relapse; they have helped and continue to help thousands of people across the globe in leading a healthier and longer life.
Our ethos and values
Since the inception of Shopow as a brand, immense emphasis has been placed on the values of family and togetherness. Hence, the hashtag – # ShopowFamily! Over the years, during the course of its working, Shopow has cultivated strong familial bonds – be it within Shopow Office with people who have literally grown up with Shopow or between Shopow Contributors who work from faraway places and seldom sit face-to-face. Empathy is religiously practiced, and thus, sincerity with work never takes a back seat because of the flexible and understanding atmosphere. At the core, Shopow is just a big, giant family of Ayurveda lovers who find strength and courage in exploring new avenues with each other.